About Us


Who We Are

We are a dynamic consulting and market research firm that excels at extracting the full market potential from the brands of the world’s leading companies. Commercially focused and socially conscious, we combine evidence-based research with deep clinical, commercial and brand expertise to help our clients access market opportunities, prioritize product development and portfolio activities, and differentiate their products to drive brand success. 

We work across a range of sectors for many different clients, including multinationals and household names. We help them address challenges across the full business change lifecycle, from strategy through to delivery, and operate at all levels across our clients' organizations.

CIG Group's business model is unique in the world of economic consulting. While many of our competitors rely either on external academics or on internal staff as potential experts, we draw on experts both within the firm and in our affiliate network, we bring together the best people to do the work, structuring our teams to enhance interaction with clients. We blend efficient project management capabilities with a commitment to client service and rigorous quantitative analysis.

We are committed to growing our business through embracing technology, developing strong partnerships and by placing the emphasis on providing high levels of customer satisfaction.

We strive for excellence and aim to exceed expectations. We work hard to achieve our goals and we encourage our staff to be ambitious. We constantly reward and celebrate individual and team success. Retaining our competitive edge through innovation is central to the way we operate and we are always looking to improve our business processes and services.

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About Us

Our Approach




Different clients have different needs and look for different types of input, depending on their own capabilities. Using the experience and versatility of our consultants, we always tailor to the particular circumstances - both in the roles we take and in our approach. The only thing we focus on is what is right and will work best for our client's particular circumstances.


In today’s competitive world, agility is critical to the success of many businesses as it can significantly accelerate time-to-value.


We earn the trust of our clients and colleagues by delivering on what we promise and by acting in a moral and ethical way.

Customer focus

We put the customer at the heart of everything that we do, putting ourselves in their shoes and acting in their best interests at all times. We help clients find answers to complex problems by bringing practical ideas inspired by new industry and technical insights that deliver tangible, measurable business impact. 


We are defined by a focus of delivering consistent quality to our clients and colleagues, regardless of the challenges or hurdles we face individually or as a team. If we say it will be done, then it will be done.


We work best when we work together as colleagues, clients and partners by supporting everyone around us, sharing our knowledge, collaborating to find answers and challenging each other to grow personally and professionally. 

Business Principals



The three components of our business principles are collaboration, visualization and iteration, which helps us to:

· Shape, deliver and manage successful programmes and projects

· Provide a collaboration focused delivery model

· Ensure you receive the best return-on-investment (ROI) 

Leaving behind an effective way of working that can be adopted for future projects.

We believe in developing strategies that last

The business world is full of strategies. But how many of them really create long-lasting value? Many are destined to gather dust on a shelf or to stay as a collection of more or less interesting thoughts that never get translated into deeds. If you believe that strategy is here to drive real decisions and actions, and deliver genuine change for the better, we’re keen to help through our


Established industry-centric client teams that provide new perspectives into market trends, business challenges and technological developments.


A collaborative approach to helping clients co-create cutting-edge business solutions that deliver measureable results


Partnering with clients to continuously improve the way they innovate and deliver business value

Our Vision



Our core purpose, along with our values, support our ambitious long term vision as an organization – to be the world’s most client-focused consultancy by 2025. It’s a fantastic journey to be a part of – for our clients, and for our amazing team.

Our values of honesty, integrity, commitment and delivery are important to us. We are honest and straightforward in all our dealings with clients, candidates, contractors and our employees.

Our mission statement is to ensure that we provide the right solutions at the right time to maximize our clients’ business potential. We don’t want to be the biggest but we do want to be the best.

As our business continues to grow we work hard to keep these values at the core of our operation. We are a company that values individuals and teamwork, where people care about each other and share their knowledge freely.